Additionally, we released enamel pins, other merchandise, and festive creatives featuring the characters, which were well-received by customers.
Thermo Fisher Scientific- Life in the Lab Campaign
In response to the perception of science as rigid and uninteresting, our SEATW marketing team collaborated with CraveFX to introduce Toby & Feby, a pair of friendly and adorable bear scientists, to humanize our approach.
This initiative led to a successful social media campaign aimed at making science more accessible and relatable. Through a series of engaging videos, Toby & Feby were used to illustrate scientific concepts and products in a fun and approachable way.
EVOS M5000 Imaging System
QuantStudio 6/7 Pro Real-Time PCR Systems
The Toby & Feby Life in the Lab campaign resulted in a 20% increase in social media followers, a 15% rise in engagement, and a conversion rate exceeding 50%. This demonstrates the effectiveness of the campaign in connecting with the audience and promoting our brand's message of bridging the gap between science and everyday life.