Experienced in social media campaign management, I specialize in creating impactful strategies that resonate with audiences and drive meaningful engagement. With a keen understanding of platform dynamics and audience behavior, I craft compelling content and leverage innovative tactics to achieve campaign objectives. From concept to execution, I am dedicated to delivering campaigns that captivate, inspire, and ultimately drive results.
Social Media Campaign & Management
G4A Partnership Campaign
To engage our target audience and effectively promote our partnership program, we share a variety of content about our alumni. This includes spotlights, highlights, testimonials, news, and more. This strategic social media content marketing and community management resulted in a 15% increase in follower growth and a 10% engagement rate.
Thermo Fisher Scientific: Life in the Lab Campaign
Meet Toby & Feby, the adorable bear duo transforming science into an engaging adventure! Through entertaining videos and merchandise, our campaign bridges the gap between science and fun. We witnessed a 20% surge in followers, a 15% increase in engagement, and a conversion rate exceeding 50%, showcasing science's newfound charm.
Bayer G4A Team Member Spotlight
This employer branding campaign introduces the faces behind Bayer G4A, showcasing its unique culture, values, growth opportunities, and positive employee experiences to attract top talent. This strategic campaign increased brand awareness by 20% and engagement rate by 15%.
Bayer G4A: Weekly Digest & Newsletter
Our thought leadership initiative aims to keep our audience updated on digital health, covering general health, cardiometabolism, and women's health. This strategic social media marketing and community management boosted follower growth by 15% and achieved a 10% engagement rate.
Health Awareness Day
To promote health consciousness within the community and engage our audience, we orchestrate campaigns centered around Health Awareness Day.